Shopper Education: Optimizing Customer Experience with POP Signage
The e-commerce battle between big-box stores and online-only retailers has driven customer expectations for the online retail experience to new levels. From personalization to speed of delivery, today’s shoppers expect a seamless and friction-free customer experience. The challenge for brick-and-mortar
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience