DESIGN & POP-UP EVENT
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Creating a memorable winter wonderland for shoppers of all ages.
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Temporary retail solutions such as pop-up and concept shops, branded retail areas and seasonal experiential programs offer a unique opportunity to engage in-store consumers on every level. Unlike traditional retail, where shoppers may pass by with divided attention, temporary environments provide the potential for a completely reimagined and focused experience where the brand takes center stage, visually wowing the shopper and enticing them in for a closer look.
Our custom approaches can help transition floor spaces into retail theater, amplifying brand storytelling and messaging to turn browsers into buyers, and buyers into brand advocates. Executing a temporary retail installation can be complicated and challenging. That’s why you need a partner to connect all the dots. As experts in every aspect of in-store display and brand promotion, from creative design through production and rollout, we can manage all or part of the process, tailoring our service offerings to your needs.
Pop-up/temporary stores and branded areas built out within an existing retail environment can be the perfect vehicle for a multitude of missions. They present an opportunity to establish a brand presence in unique and experiential ways traditional retail might not offer. Pop-up/temporary retail installations can:
Translate aspirations of the retailer's brand into a physical store experience, to drive shopper curiosity, build buzz and gain exposure to new audiences.
Presenting the brand unexpectedly, to new audiences, not only builds brand awareness but can increase the potential for on-the-spot conversions and post-store purchases.
Allow the brand to test differing markets, explore varying demographics, collect and compare data, providing valuable insights from which brands can make informed decisions for future promotions and investments.
Get your new product or your new brand out in front of shoppers quickly, maximizing first impressions by generating product-specific experiences that are exciting, different and auspiciously timed.
The temporary retail concept offers great flexibility, providing brands with ample opportunities for finding new, better and more engaging ways to connect with consumers.
Versatile and untethered, temporary retail can exist just about anywhere — from the transformation of existing store spaces and the fabrication of outdoor kiosks or pop-up facades to mobile installations like trailers, vans, campers or even vintage ice cream vending carts. The ideas are limitless.
And contradictory to the concept, temporary doesn’t have to mean fleeting. In fact, no matter what the tactical goals might be (increased foot traffic, boost in sales, etc.), in the end, the point is to imprint on the consumer, to create something that lives long past the chance encounter — something that ties them to you. That said, deploying the right approach in bringing your temporary retail to life can be challenging. And finding all the expertise and resources needed in one place even more so. But here we depart from the “usual,” because unlike agencies who may focus solely on creative or on production services but not much more, we can handle everything from shopper profiling, graphic design, production, shipping to installation and all of the many small details and heavy lifts in between.
See concept retail come to life for successful brands and retailers as Medallion Retail harnesses 60 years of experience to help create experiences and increase ROI.
Creating a memorable winter wonderland for shoppers of all ages.
An immersive experience with a monster payoff.
These articles from our experts reveal insights about pop-ups, temporary retail and retail concepts. Learn from the best!
