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11/01/21

New In-Store Challenges: How labor shortages and supply chain issues require different thinking in store

A great start It seems like such a short while ago when we were beginning to see the light of day on this pandemic-challenged economy. Shops reopening, retailers and other businesses optimistic that consumers would soon return with enthusiasm to

07/02/21

Returning to Physical Retail: A Second Chance at Connecting with Shoppers

In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have

03/24/21

Shopper Education: Tuning into the Shopper’s In-Store Channel

If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show

11/30/20

Insights 2020: Our 3 Most Popular Blogs

To say that 2020 was a year of endless challenges and accelerated changes would be an understatement.  However, in the face of such tumult, one core truth has remained consistent:  that those retailers best able to identify and meet the

10/22/20

Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers

“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director     While life certainly has been different over the past seven months thanks to Covid-19,

10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

08/04/20

Shopping Mall Adaptive Reuse: The Phoenix Will Rise

Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches

In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping
06/17/20

5 Reasons In-Store Signage Is More Important Than Ever

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.

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