New to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it might take to get that coveted store positioning and to debut in brick & mortar like a superstar.
Unboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience