As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that took root in early 2021 and are now blossoming, showing continued promise in 2022 and beyond.
Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches
When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant
Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer
Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was
The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices. Health and wellness retail is their starting
Wellness retail has gotten increasingly popular over the past few years. But this year, the category is on fire, becoming a trend that is fueling and influencing consumers’ lives and retailers’ behavior. Beyond just natural products and healthy foods, health
Vlogging, or video blogging, is revolutionizing the beauty market. Social media influencers with YouTube channels and Instagram feeds are raking in funds – often enough to subsidize an entire career – to make videos promoting brands. Beauty vloggers dedicate hours
Time was you only went to the drugstore when you felt under the weather or needed a prescription refilled. Today’s drug stores have evolved and expanded to extensively cover almost every part of our lives: medications, health and beauty offerings,
Across the country, a dichotomy is taking place on store shelves: well-known (and well-funded) products are now elbow to elbow with small, emerging microbrands. The up-and-comers aren’t necessarily spin-offs, developed in the R&D facility of some large conglomerate. These new
How many times have you heard a shopper exclaim, “Those Rococo-inspired chairs in the corner make me want to buy sweaters in every color you have!”? Never. Because it’s retail store merchandising, not retail store decorating. Interior decorating speaks to
We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving
CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.
You’re spending a precious few minutes reading a marketing blog, so it feels safe to assume that you are 1) a marketer, 2) curious about the ever-changing world in which you work, and 3) someone who can read. So this list
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
It’s a challenge to continuously produce fresh retail design to visually present your brand and your products to an already over-stimulated shopper. How do you grab her attention? “Wow” her? Draw her into your story? That takes something new. Lucky
Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store.
A great Shopper Moment™ begins with an eye for detail and flawless execution of the fundamentals. Even with something as basic as outdoor signage. ESPECIALLY with something as basic as outdoor signage.
Is your brand’s social presence starving for some Halloween spirit?