JP Terlizzi, Author at Medallion Retail
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07/21/20

Home Fitness Finds New Purpose for Pop-Up

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant

03/24/20

Thinking Ahead, Scoring Big—March Madness 2021

With no games to cheer this year and all celebrations put on hold, fans will have to look to the 2021 season to put on their team jerseys and plan out their home tailgating parties. As a result of missing

02/11/20

An International Brand’s U.S. Retail Launch: Designing the Display

At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the introduction of single-serve capsules. The global market for coffee

destination pop-ups
10/09/19

Destination Pop-Ups Boost Sales With Local Flavor

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t

Retail Partnerships
09/23/19

Increase Sales with Retail Partnerships

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice

pop-up department stores
08/07/19

The Art of Retail: The Rise of the Pop-Up Department Store

First, there were stand-alone pop-ups. Then, there were pop-up collectives, rooted in community. Now, retail is embracing a new kind of pop-up space modeled after the department store, but there’s a twist: these new pop-up department stores are showcasing digitally

fitness tech
06/11/19

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry

emerging brands
04/22/19

To Boost ROI, Emerging Brands Unite—and Pop-Up

In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane,

retail pop-up solutions
02/25/19

Retail Pop-Up Solutions: Malls Aren’t Dead – They’re Evolving

Thirty years ago, suburban malls were the center of life for Americans, especially American teenagers. Malls were where you went to find a prom dress or a new pair of jeans; the food court was where you gathered with friends

wellness retail
12/17/18

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting

flex retail marketing
11/19/18

Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups

In the world of pop-ups, ideas fly fast and furious.  But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex”

retail tech
10/16/18

Rethinking Consumer Retail Tech to Target Younger Audiences

Over the past decade, consumer retail tech has advanced rapidly. Flat-screen televisions, gaming consoles and MP3 players used to dominate the market, sold primarily at big-name tech stores like Best Buy. Today, smartphones and other smart devices lead tech sales

retail technology
08/07/18

How Retail Technology Helps Mass Merch Make Human Connections

Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly

06/27/18

Using Pop-Ups to Lobby Influencers and Holiday Gift Guides

It’s early July, the heat is sweltering and the margaritas are flowing. It can only mean one thing in the world of retail: time to think about Christmas. And for many retail brands, it’s time to figure out how to

flexible signage and display
05/11/18

Empowerment at Floor Level – Flexible Signage and Display

Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display

brick and mortar
03/16/18

The Art of Thriving: Why Some Brick and Mortar Retailers Do and Others Don’t

5 Differentiating Strategies for Brick and Mortar Survival It’s a popular myth that brick and mortar retail is nearing extinction; in reality, strong strategies and effective execution can support thriving in-store retail. Brick and mortar survival is simply a matter

globalshop2015.jpg
04/11/15

GlobalShop 2015: Insights from the Show Floor

The biggest news out of GlobalShop 2015 was the affirmation of the staying power of in-store retail along with the inevitable (and very potent) convergence of in- and out-of-store shopper interaction. Moving forward, the retail marketer’s focus should be on

curated_content_for_homepage.jpg
08/13/14

Curating in the Less-Is-More Economy

Retail brand marketing has undergone some big changes over the past decade or so as a result of an unprecedented expansion in the distribution and availability of products and services. The flooding has spread everywhere, and marketers have had to adapt accordingly in order to distinguish their brands from an ever-growing pool of competitors. This is where retail tastemakers come to the rescue—by turning a choice from among a whole lot of matching merchandise into a choice from among a small sample of proven products.

destination_transformation_large.jpg
02/25/14

Destination: Transformation

There she goes; your target shopper is heading out for a day at the mall. We guarantee that the thing she wants most isn’t even on her list. More than convenience, more than selection, she craves a great retail experience. And

to_be_seen_in_2014_large.jpg
02/25/14

The To-Be-Seen in Twenty-Fourteen

Strap on your Google Glass, button up your Bluetooth coat and buckle into your self-driving car, because 2014’s going to be…well, a surprisingly smooth and satisfying ride, actually—thanks to major advances in the worlds of retail, technology, and brand marketing.

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