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04/01/22

Can Brand Partnerships Help Shift to Thrift?

While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.

09/01/21

The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you

In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience

signage mistakes
11/28/17

Four Avoidable Holiday Signage Mistakes

A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into

retail display solutions
11/07/17

Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell

Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store. 

big box retailers
10/03/17

Fourteen Ways To Shine as a Little Brand at Big Box Retailers

How does the little guy get his fair share of shelf space?

In-store Signage
09/05/17

The Five Unbreakable Rules of In-Store Signage

Make sure that your signs are the strong, silent type. 

Pop-up plus online
05/02/17

How Pop-up Retail Transforms Ecommerce Into “Me”-Commerce

A pop-up is more effective than singular online selling in six important ways.