Point of Sale Display and Signage
Converse
A scalable solution for retail locations around the world.
USES HOW WE DO IT CASE STUDIES
Strategic custom retail display design affords a perfect opportunity to create a memorable encounter with shoppers in any retail space. Whether that display is on-shelf, a free-standing floor kiosk or an endcap, great design ensures not only the longevity of the presentation, but its capacity to grab the consumer’s attention quickly, driving to a buying decision. While choosing what type of display best meets many factors, such as targeted customer, placement and budget, the end goal should always be about putting your brand out in front of your competitors, connecting with your consumer and giving them a reason to choose your product over another.
As an in-store opportunity to introduce your product and communicate with consumers, well-executed retail product displays have the power to convert customers on the spot. Well-designed point-of-purchase displays can:
Maximize your presence on the selling floor by promoting your Unique Selling Proposition (USP) to draw your shopper in closer to see, interact with and potentially take home your product. Limited space doesn't need to limit your impact.
Consumer-centric displays can leave a lasting impression of your brand on the shopper’s psyche. Faced with a compelling story translated through visual display, new customers will get to know your brand and remember you long past that first introduction.
Without the right backdrop, your product won’t grab the spotlight. Like a great entertainment venue, displays can give your product and your brand the perfect stage to showcase all the things that will make consumers stop, look and buy.
Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy, analytical thinking about customer experience, and an intrinsic ability to use the visual and physical attributes of a display to forge an emotional connection with a customer — to capture their attention and stop them mid-stride.
With more than half a century of success, Medallion Retail knows how to study the retail landscape and see the whole picture, including where your point-of-purchase display will reside in-store. Effective product displays cannot rely on a one-size-fits-all strategy. By taking into consideration your placement in the physical store environment, and paying particular attention to small, but recognizable details that can make your product stand out, we can create custom displays to fit your goals and brand aspirations.
A high-impact POP display ultimately starts with great design. But a smart design is really what drives the return on your investment. A smart design takes into account a multitude of factors that can positively or negatively impact the overall outcome, duration and success of your displays. Things like materials and substrates can not only affect costs from the very start, but also processes and costs down the road, like production timelines and shipping costs.
Not to mention the importance of how your display will eventually be received by store staff, who are responsible for executing in-store, ensuring proper installation and set up of your displays.
From top to bottom, we view the creation of your displays holistically, not just focusing on the aesthetics of the presentation but the tested practicality and cost efficiency of the design.
Learn about real-life examples of how Medallion Retail helps retailers and brands achieve their marketing goals through custom retail display concepts.
A scalable solution for retail locations around the world.
Cutting-edge creative for an outstanding product showcase.
An eye-opening point-of-sale creation for a fuel-filled product launch.
Peruse past articles about retail marketing and point-of-purchase displays from our library.
