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media and merchandise

The Intersection of Media and Merchandise: The “As Seen on TV” Pop-Up Strategy

Media has always been intertwined with retail. Media and merchandise. From the full-page ads in print newspapers and magazines to the product placements on daily news shows, the consumer has always been shown advertisements in conjunction with media. But the


Achieving an Authentic Edge: The Brandless Impact Opportunity

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest


E-Commerce Pop-Ups Deliver a Much-Needed Physical Presence to Online Retail

Once upon a time, pop-ups were simply opportunistic. A way for retailers to generate extra sales in empty storefronts, a low-cost solution for emerging businesses hoping to gain a toehold in a market, or a way for big-buck brands to

retail storytelling

Retail Storytelling: Uniting Products Under a Theme

The Night Before Christmas, The Polar Express, The Gift of the Magi, Love & Latkes. Who doesn’t love a great story? During the holidays, everyone cuddles up with our favorite seasonal stories. Now, storytelling is extending to how you merchandise, not

beauty retail

Beautifying Experiences: Tech-Savvy Services Boost Beauty Retail

Beauty retail is booming. Of all retail sectors, it’s the one that appears unstoppable, pushing the boundaries of what is possible in brick-and-mortar shops. The greatest way we see beauty retailers innovating right now is through the marriage of tech


Pop-Up Retail Moments at NYFW: Feminism, Color and Eye-Catching Experiences

Around Manhattan, Labor Day signals two things: the end of the summer and the arrival of New York Fashion Week (NYFW). This year was no different, with designers, retailers, models and celebrities descending on the Big Apple for a week

holiday retail

Are You Ready for Holiday Retail 2018?

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality,

pinterest to retail

The Pinterest to Retail Revolution: Leveraging the Platform to Inspire Younger Shoppers

Decorations for a birthday cake. Patterns for a knit sweater. Innovative ideas for bedroom organization. Pinterest to retail. Pinterest has become the place for finding inspiration for retail DIY projects. This is especially true for the younger generations. Sixty-seven percent of

Meal Kits

Combatting Meal Kits — How to Get the Grocery Shopper Back to the Store

Blue Apron. HelloFresh. Green Chef. The food world is getting a makeover. Meal kit delivery services are waging a battle to take over consumers’ kitchens and wallets. The appeal is clear. These delivery kits eliminate the hassle of a grocery

future of retail

Forward Thinking – The Future of Retail

CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.


Building Store Traffic; 5 Ways to Win the DIY Shopper

How can home improvement retailers help their shoppers get their hands dirty? 

social media marketing

Last-Minute Social Media Marketing Hacks

Is your brand’s social presence starving for some Halloween spirit?

Baby Boomer Fashion

Influencers and the Baby Boomer Fashion Maven

Online style thought leaders infuse brands with personality and authenticity.

Retail Generation Z

Making Friends With Gen Z

They seek Shopper Moments. And they have little patience for the brand that lacks street cred.

Furniture Marketing

Furniture Buying for Grown-Ups

Complicated emotions and practical concerns collide when the Millennial wrestles with the adult idea of “home.” 


Retail Trends 2017 — Part 2

Retail Marketing Trends 2017 – A Q2 Check-in Here we are at the midpoint of 2017, and one is still able to visit a physical retail store. Not a huge deal in and of itself, but to have heard retail

Fashion retail

Fashion and the Millennial Shopper

Eighty-two percent of Millennials say it’s important for fashion retailers to have physical stores. 

Emotional Marketing

Real Marketing and Fake News

What is the sophisticated formula fake newsmakers use to provoke and activate everyday people?

Omnichannel Marketing

46,000 Shoppers Can’t Be Wrong; Omnichannel Works

Retailers that seamlessly blend online and traditional retail outperform those that don’t.

Fashion Retail

The Style of SXSW

Fashion was forward at “South by” 2017