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Great pop-up retail shops.

A GREAT POP-UP SHOP…

EVOKES EMOTION

It’s a connection. An invitation. A provocation. A promise.

HAS A CLEAR OBJECTIVE

How do you make it happen, if you don’t articulate what “it” is?

IS METICULOUSLY PLANNED

Details matter and contingencies are planned for.

SURPRISES AND DELIGHTS

Give shoppers something to talk about.
(And tweet and pin and share and like and snap.)

utilizes social media strategically and aggressively

See above.

is temporary

Always leave them wanting more.