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Marketing Opportunities
07/08/20

Pickup & Home Delivery: Marketing Opportunities in the Bag

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.

Partnering with Farmers Markets
12/04/19

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer

destination pop-ups
10/09/19

Destination Pop-Ups Boost Sales With Local Flavor

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t

fashion inclusivity
10/02/19

Fashion Inclusivity for Every Body

This post was adapted from our article published in Fashion Mannuscript on October 2nd, 2019 A couple of decades ago, labels like “big & tall” and “plus-sized” marginalized consumers with different sizing needs from the rest of the retail market.

Retail Partnerships
09/23/19

Increase Sales with Retail Partnerships

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice

retail innovation
09/03/19

Home & DIY Retail Innovation with Tech

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being

augmented reality
08/26/19

Augmented Reality — Impact at Brick and Mortar Retail

According to Gartner, by 2020, 100 million consumers will consistently use Augmented Reality (AR) to shop—both online and in-store. What’s more, 46 percent of retailers plan to deploy AR or VR technologies to forge a better customer experience. The data

tech toys
08/13/19

A Toy Story: In Retail, New Tech Toys Craft an AR Narrative

Tech toys. For good and for bad, generations of kids are growing up more plugged in than ever. In fact, 84% of children aged 3-7 and 96% between ages 8-12 have access to their own internet-connected devices. In tandem with more

medical retail
07/29/19

The New Face of Medical Retail: From Primary Care to Point of Sale

Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift

07/10/19

Home, Smart Home: How AR Captivates Shoppers

Online shopping for furniture, decor, and do-it-yourself projects lends itself to a modern-day dilemma. On one hand, there’s the convenience of having something delivered to your doorstep. On the other hand, it’s important to see how an item will look—and

seasonal retail
06/25/19

The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising

Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to

fashion retail
06/17/19

How Mass Merch is Rivaling Fast Fashion Retail Competitors

Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and

fitness tech
06/11/19

10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries

The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry

2019 SXSW
05/14/19

2019 SXSW and Coachella Set the Bar for Pop-Ups

It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the

menswear
05/07/19

It’s Raining Menswear

Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal

04/09/19

The Retail Footprint Is Shrinking (Smaller Stores Can Work to a Retailer Brand’s Advantage)

Is bigger really better? When it comes to your retail footprint, the answer is increasingly becoming no. Smaller stores are presenting efficient, market-friendly solutions. We see brands moving away from the tried-and-true, big-box suburban store strategy in favor of smaller, carefully

pop up
04/02/19

A Decadent Experience: Lexus Merges Culinary and Cars for a Magical and Surprising Retail Pop-Up

A delicious fluke crudo. A crisp Sancerre pairing. A sleek open kitchen. And…a luxury car? This is the exciting and unique retail pop-up experience that Intersect by Lexus created. Lexus recently partnered up with Union Square Hospitality Group – the brainchild

Hudson Yards
03/20/19

Hudson Yards Opens in NYC – Is This the New Face of Retail?

If you live in New York City, you’ve watched it grow. If you work in retail anywhere in the world, you couldn’t escape the media blitz. It’s finally arrived – Hudson Yards opened on Manhattan’s far West Side last Friday.

omnichannel retail
03/08/19

Beauty Is in the Eye of the Omnichannel Retailer

For the beauty industry, 2018 was a perfect 10. Brands both big (including L’Oreal and Olay) and small reported meteoric sales growth, continuing the trend from 2017. Newer names like Fenty Beauty, Kylie Cosmetics and Glossier captured headlines and caught fire on

retail pop-up solutions
02/25/19

Retail Pop-Up Solutions: Malls Aren’t Dead – They’re Evolving

Thirty years ago, suburban malls were the center of life for Americans, especially American teenagers. Malls were where you went to find a prom dress or a new pair of jeans; the food court was where you gathered with friends