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Strategy, Creativity, Pop-up, Brand Building

Home Fitness Finds New Purpose for Pop-Up

POSTED BY: JP Terlizzi on 07/21/20

When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant bringing out the lighter clothes—and for many Americans, the daily guessing game over which clothes

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Strategy, Brand Building

Pickup & Home Delivery: Marketing Opportunities in the Bag

POSTED BY: Katy Marshall on 07/08/20

The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases. It’s through these alternatives that the chance has emerged for brands to provide discovery and

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Marketing Opportunities