QR Codes: Turning on the Magic with Strategy
No longer buried below an ad campaign as an afterthought, QR codes have now moved front and center in marketing. However, a well-thought-out strategy is essential in driving their effectiveness. Medallion Retail explores 3 unique and compelling strategies that work to stimulate interaction.
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
Unboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.
New Year – New Trends:
3 Trends to Watch in 2022
What has happened in the past two years has caused quick adoption and adaptation of many
innovations in retail and consumer services, changing many attitudes from a ‘nice to have’ to a ‘need to have.’ Medallion explores three such trends that show further promise of becoming mainstream in the new year and beyond.
QR Code Marketing: Why This Touchless Trend Feels Right
If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry
2021 Trends to Watch and Why
What have we learned in 2020? I suppose the most critical thing we all learned from 2020 (aside from baking a mean soda bread from scratch or becoming experts at Zoom calls) is that nothing stays the same. Finding our
Home Fitness Finds New Purpose for Pop-Up
When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant
Pickup & Home Delivery: Marketing Opportunities in the Bag
The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.