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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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window display
09/16/19

Window Display Goes Big Just in Time for Holiday

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a

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04/29/19

At Barnes & Noble, a Story of Fantastical Retail Transformation

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8

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signage mistakes
11/28/17

Four Avoidable Holiday Signage Mistakes

A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into

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retail display solutions
11/07/17

Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell

Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store. 

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big box retail
10/10/17

Eleven More Ways to Shine as a Little Brand in Big Box Retail

You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.

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big box retailers
10/03/17

Fourteen Ways To Shine as a Little Brand at Big Box Retailers

How does the little guy get his fair share of shelf space?

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fulfillment
09/26/17

Fulfillment Nightmares. Is Anyone Even Seeing Your In-Store Displays?

Compliance at the individual store level is critical to the success of any promotion.

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mobile in-store display
09/19/17

Mobile In-Store Display; Wheel-World Retail Success

Mobile in-store shelving creates new opportunities for retailers seeking to create meaningful Shopper Moments™. 

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In-store Signage
09/05/17

The Five Unbreakable Rules of In-Store Signage

Make sure that your signs are the strong, silent type. 

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Holiday Retail
12/15/16

2016’s Hottest Toy

Hurry! The Hatchimal is practically extinct.

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Marketing Creativity
11/10/16

Consider the Notion, Not the Emotion

Our lives as creative retail marketers must go on.

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Credibly New Issue
11/01/16

Experts Share Secrets of In-Store Shopper Satisfaction in new Credibly Business Journal

Discover insights focused on the value propositions unique to physical retail.

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01/19/14

Four Must-Haves for a Rollout That Rocks

Congratulations; the store looks great. The signage is working hard, the displays are engaging, the brand essence is clear throughout. Now, let’s do it in 400 more locations. The design and production of in-store visual programs should always be done

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