Why Old School and New School Home Decorating and Home Goods Brands Need to Team Up to Reach Millennials
If you’re a millennial, you’ve probably come across a targeted Instagram ad for new home decorating icon Buffy comforters. Or perhaps you saw the Casper mattress ad campaign on your daily subway commute. Maybe your friend is sporting some new kitchen tools from
Decorations for a birthday cake. Patterns for a knit sweater. Innovative ideas for bedroom organization. Pinterest to retail. Pinterest has become the place for finding inspiration for retail DIY projects. This is especially true for the younger generations. Sixty-seven percent of
Across the country, a dichotomy is taking place on store shelves: well-known (and well-funded) products are now elbow to elbow with small, emerging microbrands. The up-and-comers aren’t necessarily spin-offs, developed in the R&D facility of some large conglomerate. These new
DIY projects are driven by emotion. People put their hearts and souls behind knitting the perfect sweater, installing a much-needed shelving unit or planting a sustainable garden. The results are objects to share, to gift and to experience with pride
How many times have you heard a shopper exclaim, “Those Rococo-inspired chairs in the corner make me want to buy sweaters in every color you have!”? Never. Because it’s retail store merchandising, not retail store decorating. Interior decorating speaks to
We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving
CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.
You’re spending a precious few minutes reading a marketing blog, so it feels safe to assume that you are 1) a marketer, 2) curious about the ever-changing world in which you work, and 3) someone who can read. So this list
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store.
A great Shopper Moment™ begins with an eye for detail and flawless execution of the fundamentals. Even with something as basic as outdoor signage. ESPECIALLY with something as basic as outdoor signage.
How can home improvement retailers help their shoppers get their hands dirty?
Is your brand’s social presence starving for some Halloween spirit?
You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.
How does the little guy get his fair share of shelf space?
Compliance at the individual store level is critical to the success of any promotion.
Mobile in-store shelving creates new opportunities for retailers seeking to create meaningful Shopper Moments™.
A guest post by Rich Kizer & Georganne Bender
Make sure that your signs are the strong, silent type.
The rise of ecommerce has made the in-person experience all the more valuable to the shopper.