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02/22/21

March Madness Shopping: Bringing Fun and Exploration to the Customer Experience

As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans readied for college

02/01/21

QR Code Marketing: Why This Touchless Trend Feels Right

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry

01/24/20

Super Bowl In-Store Marketing: A Story to Be Told

While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the

Nike Kaepernick
11/28/18

Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble

Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at

microbrands
04/12/18

The Rise of the Microbrands

Across the country, a dichotomy is taking place on store shelves: well-known (and well-funded) products are now elbow to elbow with small, emerging microbrands. The up-and-comers aren’t necessarily spin-offs, developed in the R&D facility of some large conglomerate. These new

03/06/18

Gearing Up for Seasonal Sports Rushes: How to Get Your Store Ready

Sports products are predictable in their selling season: footballs, soccer cleats and field hockey equipment in fall; basketballs, hockey sticks and ski gear in winter; baseball gloves, golf clubs and tennis racquets in spring.  Seasonal sports rushes are a fact

01/23/18

Nine Questions to Ensure Effective Retail Store Merchandising

How many times have you heard a shopper exclaim, “Those Rococo-inspired chairs in the corner make me want to buy sweaters in every color you have!”? Never. Because it’s retail store merchandising, not retail store decorating. Interior decorating speaks to

01/09/18

Privacy and the Ideal Shopper Experience

We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving

future of retail
12/26/17

Forward Thinking – The Future of Retail

CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.

best marketing books
12/12/17

Must-Reads – The Best Marketing Books of 2017

You’re spending a precious few minutes reading a marketing blog, so it feels safe to assume that you are 1) a marketer, 2) curious about the ever-changing world in which you work, and 3) someone who can read. So this list

signage mistakes
11/28/17

Four Avoidable Holiday Signage Mistakes

A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into

retail design
11/17/17

Hot Retail Design Trends: Retail@StreetLevel

It’s a challenge to continuously produce fresh retail design to visually present your brand and your products to an already over-stimulated shopper. How do you grab her attention? “Wow” her? Draw her into your story? That takes something new. Lucky

retail display solutions
11/07/17

Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell

Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store. 

retail signage design
10/31/17

Retail Signage Design Fails in Outdoor

A great Shopper Moment™ begins with an eye for detail and flawless execution of the fundamentals. Even with something as basic as outdoor signage. ESPECIALLY with something as basic as outdoor signage.

social media marketing
10/17/17

Last-Minute Social Media Marketing Hacks

Is your brand’s social presence starving for some Halloween spirit?

big box retail
10/10/17

Eleven More Ways to Shine as a Little Brand in Big Box Retail

You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.

big box retailers
10/03/17

Fourteen Ways To Shine as a Little Brand at Big Box Retailers

How does the little guy get his fair share of shelf space?

fulfillment
09/26/17

Fulfillment Nightmares. Is Anyone Even Seeing Your In-Store Displays?

Compliance at the individual store level is critical to the success of any promotion.

mobile in-store display
09/19/17

Mobile In-Store Display; Wheel-World Retail Success

Mobile in-store shelving creates new opportunities for retailers seeking to create meaningful Shopper Moments™. 

well designed store
09/09/17

Taking the Mystery Out of a Well Designed Store

A guest post by Rich Kizer & Georganne Bender