Can Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience
Retail Personalities: How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed in windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins, and stapled lots of things
Shopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything is that with the right shopper education, whatever type of product we want can usually be at our doorstep in no time. Some things that were ordered on a Monday afternoon would show up
Counter Displays: 7 Design Principles
The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,
5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.
CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to draw attention to what’s fresh and unique, the goal is to
Window Display Goes Big Just in Time for Holiday
In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
Empowerment at Floor Level – Flexible Signage and Display
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display
Four Avoidable Holiday Signage Mistakes
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell
Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store.
Eleven More Ways to Shine as a Little Brand in Big Box Retail
You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.