Counter Displays: 7 Design Lessons for POP Success
The objective of any point-of-purchase (POP) retail display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful POP display design is the result of a careful decision-making process that combines
Empowerment at Floor Level – Customized Messaging Through Flexible Retail Displays and Signage
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible retail signage and
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.
Shopper Education: Optimizing Customer Experience with POP Signage
The e-commerce battle between big-box stores and online-only retailers has driven customer expectations for the online retail experience to new levels. From personalization to speed of delivery, today’s shoppers expect a seamless and friction-free customer experience. The challenge for brick-and-mortar
5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. Retailers are leaning into in-store signage as a key strategy to engage today’s shoppers, along with store design and layout to product selection, and customer service.
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
Can Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience
Retail Personalities: How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed in windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins, and stapled lots of things
CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to draw attention to what’s fresh and unique, the goal is to
Window Display Goes Big Just in Time for Holiday
In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
Four Avoidable Holiday Signage Mistakes
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell
Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store.
Eleven More Ways to Shine as a Little Brand in Big Box Retail
You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.