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Strategy, Creativity, In-store Experience, Signage, Display, Brand Building

CPG Brands: Increase Shelf Space with Creative Merchandising

POSTED BY: Chris Gordon on 11/06/19

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands. (A quality product won’t shine on product display shelves if shoppers can’t find it.) To

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Strategy, In-store Experience, Signage, Display

Health and Beauty Retail Goes for a Greener Audience

POSTED BY: Therese Daves on 10/15/19

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was practically unheard of. But all of that changed in the mid-2010s: in 2015 the global

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Health and Beauty
Strategy, In-store Experience, Shopper Moments, Signage, Display

Increase Sales with Retail Partnerships

POSTED BY: JP Terlizzi on 09/23/19

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice for buying gifts. Even a majority 55% of tech-obsessed Gen-Z customers report planning to head

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Retail Partnerships
Strategy, Creativity, Shopper Moments, Signage, Display, Production

Window Display Goes Big Just in Time for Holiday

POSTED BY: Therese Daves on 09/16/19

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a highly visual experience and in high-volume foot traffic environments, where hundreds—if not thousands—of customers pass

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window display
Shopper Moments, Transformation, Signage, Display

Home & DIY Retail Innovation with Tech

POSTED BY: Chris Gordon on 09/03/19

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being a fixer upper today isn’t the laborious chore it used to be. Retail innovation brings

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retail innovation
Strategy, Creativity, In-store Experience, Shopper Moments, Pop-up, Signage

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

POSTED BY: Chris Gordon on 07/01/19

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At the other end of the spectrum, mega brands created pop-up extravaganzas that blew budget out

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retail engagement
Strategy, Pop-up, Signage, Display

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

POSTED BY: Therese Daves on 06/04/19

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social cause marketing will get them to notice and accept your message. CSR (Corporate Social Responsibility)

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social cause
In-store Experience, Shopper Moments, Transformation, Signage, Display, Production

At Barnes & Noble, a Story of Fantastical Retail Transformation

POSTED BY: Chris Gordon on 04/29/19

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8 billion in book sales, while Star Wars books have brought in $1.8 billion—to say nothing

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Creativity, Shopper Moments, Signage, Display

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

POSTED BY: JP Terlizzi on 12/17/18

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting point. Of course, wellness has been a massive trend in the food & beverage sector,

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wellness retail
Pop-up, Signage, Display, Social Media Integration, Brand Building, Pop-up Retail

Achieving an Authentic Edge: The Brandless Impact Opportunity

POSTED BY: Dona Peters on 12/11/18

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest up-and-coming brands, it’s the backbone of your company. Consumers (and investors) are falling in love with

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brandless
Pop-up, Transformation, Signage, Display

Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups

POSTED BY: JP Terlizzi on 11/19/18

In the world of pop-ups, ideas fly fast and furious.  But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex” retail pop-up store that is full of life – literally. The 3,500-square-foot retail space (conveniently

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flex retail marketing
Strategy, Creativity, Shopper Moments, Signage, Display

Retail Holiday Creep: Pros and Cons of (Too) Early Retailer and Retail Brand Displays

POSTED BY: Chris Gordon on 10/29/18

Today is the spookiest day of the year – and it’s also one of retail’s sweetest and tastiest. After the kids crash from sugar overload, the last cobweb is swept up and the witch’s hat is hung up until next year, Halloween is officially over, and you can finally rest. But wait. The elves don’t

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retail holiday creep
Strategy, Creativity, In-store Experience, Pop-up, Transformation, Signage, Display

The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween

POSTED BY: Katy Marshall on 10/09/18

Holiday pop-up retail defies expectations.  The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer that continues to defy the ashes, and, like a vampire, latch onto its lifeblood: brick-and-mortar.

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holiday pop-up
Strategy, Creativity, In-store Experience, Signage, Display, Social Media Integration

Are You Ready for Holiday Retail 2018?

POSTED BY: Rich Kizer & Georganne Bender on 09/11/18

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality, death care, and service industries since 1990. Fourth Quarter, the Golden Quarter; the big one

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holiday retail
Shopper Moments, Signage

How Retail Technology Helps Mass Merch Make Human Connections

POSTED BY: JP Terlizzi on 08/07/18

Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly use retail technology to improve the shopper experience – both online and off. And for

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retail technology
Strategy, In-store Experience, Signage, Display

Empowerment at Floor Level – Flexible Signage and Display

POSTED BY: JP Terlizzi on 05/11/18

Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display on your selling floor? Or do you put up signs only to leave them in

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flexible signage and display
In-store Experience, Signage, Display

Fetching New Opportunities: Improving the Pet Store Experience

POSTED BY: Dona Peters on 05/01/18

Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection in their pet store experience. So when 68% of American households own a pet, it’s

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pet store experience
Strategy, In-store Experience, Signage

Gearing Up for Seasonal Sports Rushes: How to Get Your Store Ready

POSTED BY: Dona Peters on 03/06/18

Sports products are predictable in their selling season: footballs, soccer cleats and field hockey equipment in fall; basketballs, hockey sticks and ski gear in winter; baseball gloves, golf clubs and tennis racquets in spring.  Seasonal sports rushes are a fact of life for the sporting goods category. This consistency in shopper need, season after season

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Strategy, Creativity, In-store Experience, Signage, Production, Fulfillment

Four Avoidable Holiday Signage Mistakes

POSTED BY: Bradley Daves on 11/28/17

A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into more than a few lost-looking shoppers, scored an Instant Pot and observed some cringe-worthy signage

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signage mistakes
Strategy, Creativity, In-store Experience, Shopper Moments, Signage, Display

Hot Retail Design Trends: Retail@StreetLevel

POSTED BY: Bradley Daves on 11/17/17

It’s a challenge to continuously produce fresh retail design to visually present your brand and your products to an already over-stimulated shopper. How do you grab her attention? “Wow” her? Draw her into your story? That takes something new. Lucky for you, we know new. The Medallion Retail team literally hits the streets, exploring store

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retail design