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10/22/20

Old-School Marketing Techniques for Today’s Covid-19 Weary Shoppers

“At present we are in a period of massive disruption and it is not clear how shopping patterns will evolve…” —Neil Saunders, GlobalData Retail Managing Director     While life certainly has been different over the past seven months thanks to Covid-19,

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10/06/20

Counter Displays: 7 Design Principles

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy,

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08/19/20

Discovery and Disruption: Supermarkets Can Break the Routine with DTC

The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five

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08/04/20

Shopping Mall Adaptive Reuse: The Phoenix Will Rise

Imagine driving to an arboretum, walking through a botanical garden and observing the slow movements of students in a Tai Chi class. You walk past a farmers market and make a mental note to pick up some locally grown peaches

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In-store signage, In-store safety practices, Shopper behavior, Retail signage, Retail marketing, Retail strategy, In-store shopping
06/17/20

5 Reasons In-Store Signage Is More Important Than Ever

The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an experience that surprises and delights enough to drive return visits.

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06/04/20

New Norms/New Pathways to Purchase

As Stores Reopen: 5 Points of Consideration Sometimes out of crisis, there arises opportunity. COVID-19 forced a shutdown for most retailers across the nation. Now, as many brick-and-mortar stores plan their reopenings, they’re realizing just how much of a whole

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05/19/20

Signs of the Times

Back when the coronavirus shutdown began in the U.S. (was it really just two months ago?), consumers who ventured to the few retailers deemed essential were met with safety protocol signage in the form of handwritten signs regarding mandatory masks

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11/06/19

CPG Brands: Increase Shelf Space with Creative Merchandising

Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. With a shift in consumer behavior comes an increasing need for CPG creative merchandising in order to rise above other brands.

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Health and Beauty
10/15/19

Health and Beauty Retail Goes for a Greener Audience

Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was

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Retail Partnerships
09/23/19

Increase Sales with Retail Partnerships

The holiday shopping season is retail’s biggest breadwinner, bringing in nearly 30% of annual sales each year and climbing. While the amount of holiday shoppers turning to e-commerce continues to grow, brick and mortar is still the method of choice

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window display
09/16/19

Window Display Goes Big Just in Time for Holiday

In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells a story. Window display is a

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retail innovation
09/03/19

Home & DIY Retail Innovation with Tech

The 2018 U.S. Census Bureau survey reports that there are 128 million households in the country covering apartments, home rentals, and home ownership (over double the 1960 count of 53 million households). Whether you are a renter or an owner, being

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retail engagement
07/01/19

Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement

In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At

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social cause
06/04/19

Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers

You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social

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04/29/19

At Barnes & Noble, a Story of Fantastical Retail Transformation

You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8

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wellness retail
12/17/18

An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins

The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices.  Health and wellness retail is their starting

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brandless
12/11/18

Achieving an Authentic Edge: The Brandless Impact Opportunity

Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest

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flex retail marketing
11/19/18

Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups

In the world of pop-ups, ideas fly fast and furious.  But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex”

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retail holiday creep
10/29/18

Retail Holiday Creep: Pros and Cons of (Too) Early Retailer and Retail Brand Displays

Today is the spookiest day of the year – and it’s also one of retail’s sweetest and tastiest. After the kids crash from sugar overload, the last cobweb is swept up and the witch’s hat is hung up until next

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holiday pop-up
10/09/18

The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween

Holiday pop-up retail defies expectations.  The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer

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