The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising
Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to think about 13 to 20 merchandising turnovers, restocks, and resets, a more proactive approach is
LEARN MORE >How Mass Merch is Rivaling Fast Fashion Retail Competitors
on 06/17/19Up until a few years ago, mass merch retailers like Walmart weren’t synonymous with fashion retail. Their private label clothing brands were never the focus—but fast forward to 2019, where Walmart collections are selling out before hitting the shelves and #TargetStyle has amassed over 1,100,000 uses on Instagram. Mass merch retail is finally able to keep
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10,000 Steps Forward: How Fitness Tech is Reshaping the Fitness and Apparel Industries
on 06/11/19The fitness industry in the United States is currently worth $30 billion and shows no signs of slowing down anytime soon. Outside of the U.S., the industry grew to approximately 200,000 fitness clubs globally, serving 162 million members. The fitness industry is no longer limited to spandex and nylon. Today, smartphones and other smart devices lead
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Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers
on 06/04/19You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social cause marketing will get them to notice and accept your message. CSR (Corporate Social Responsibility)
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Airport Retail — How It Can Help Your Retail Operation Thrive
on 05/21/19Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in short, it gives them a prime opportunity to shop. While the rest of the retail-sphere
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2019 SXSW and Coachella Set the Bar for Pop-Ups
on 05/14/19It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the Instagrammable, businesses are fighting harder than ever to craft pop-ups that draw customers in faster
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It’s Raining Menswear
on 05/07/19Since the dawn of time (or at least since the start of mass-market retail), womenswear has been the dominant force in the apparel market. Dresses, shoes, blouses, handbags—you name it; driving sales in these apparel categories was the ultimate goal underlying retailers’ marketing strategy, and menswear was second-fiddle. But now, an unexpected shift is fast-approaching:
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At Barnes & Noble, a Story of Fantastical Retail Transformation
on 04/29/19You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8 billion in book sales, while Star Wars books have brought in $1.8 billion—to say nothing
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To Boost ROI, Emerging Brands Unite—and Pop-Up
on 04/22/19In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane, as platforms become saturated with advertising – and consumers are taking notice. Each month, 71%
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