Our Top Retail Blog Picks, Just for You!
From trend spotting and retail pop-up, to developing in-store marketing strategies to help navigate ongoing business challenges, we’ve collected some of our ‘Best Of’ retail blog posts for your perusal and enjoyment. Packed with insights and observations, we’re sure you’ll find more than a few ideas and approaches that will make you think differently about your business and the opportunities that lie ahead.
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to
Shopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up Tuesday. And show
Insights 2020: Our 3 Most Popular Blogs
To say that 2020 was a year of endless challenges and accelerated changes would be an understatement. However, in the face of such tumult, one core truth has remained consistent: that those retailers best able to identify and meet the
Discovery and Disruption: Supermarkets Can Break the Routine with DTC
The Routine is Real No matter how nice a grocery store is, at some point the “been there, done that” monotony of shopping trips can be pretty uninspiring…especially when you realize you’ve been contemplating salad dressing for more than five
Home Fitness Finds New Purpose for Pop-Up
When the coronavirus forced nonessential businesses to shut down in March, gyms and fitness centers were among the retail casualties. And it was kind of remarkable how quickly consumers adapted to a Netflix-and-swill lifestyle. But the warmer weather has meant
Grow DTC Offline with Pop-Up + Dynamic QR
If you’ve been reading the news about DTC lately, you may be under the impression that DTC is faltering. Challenges faced by brands like Harry’s and Brandless have dominated the news recently, giving reason to pause when assessing the continued
Pop-Up to Keep Up: Our Top 6 Reasons Why
In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker are pursuing AR and VR technology that allows
Super Bowl In-Store Marketing: A Story to Be Told
While most people are stocking the fridge with drinks, decking out in team colors and making sure their new home theater is ready for the crowd on Sunday, we’re already thinking about Super Bowl 2021. Specifically, how to make the
Retail with a Purpose: CS Hudson and Medallion Retail Team Up for Good
The holiday season may be over, but the glow remains for us as we think about the incredible experience of creating a pop-up for good—a pop-up that helped a community of children in need through the CS Hudson initiative, CS
Destination Pop-Ups Boost Sales With Local Flavor
Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t
The Art of Retail: The Rise of the Pop-Up Department Store
First, there were stand-alone pop-ups. Then, there were pop-up collectives, rooted in community. Now, retail is embracing a new kind of pop-up space modeled after the department store, but there’s a twist: these new pop-up department stores are showcasing digitally
The New Face of Medical Retail: From Primary Care to Point of Sale
Prior to the wellness boom, most people would only visit a doctor for the dreaded annual physical, or when something felt seriously wrong. There were clear lines separating medical and merchandise—but these lines are now blurring. With an increasing shift
Pop-Ups as Retail Theater: How Brands Are Setting the Stage for Consumer Engagement
In the beginning, pop-ups were the domain of new brands with limited marketing budgets. Rather than sinking a boatload of money into permanent stores, brands popped in and out until they found firmer financial footing and tested the market. At
The Opportunities and “How To” Dynamics of Seasonal Retail Merchandising
Modern retail merchandisers understand that the seasonal retail calendar year is broken down into more than four traditional seasons (Winter, Spring, Summer, Fall). In fact, the Wall Street Journal enumerates between 13 to 20 seasons! While it can be overwhelming to
Social Cause Captures the Imagination of the 8-second Generation: Pop-up Retail Delivers
You’ve only got eight seconds. Yup, you read that right. Gen Z, otherwise known as the iGeneration, is busy manifesting a highly evolved, eight second filter in assessing what’s worthy of their attention. That means that every second counts, and social
2019 SXSW and Coachella Set the Bar for Pop-Ups
It’s springtime. That means we are officially in the thick of music festivals and pop-ups — most predominantly 2019 SXSW and Coachella. As millennials and Gen-Z continue to broaden their spending power, limit their attention span, and gravitate toward the
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
To Boost ROI, Emerging Brands Unite—and Pop-Up
In the past five years, social media has served as a reliable launching pad for emerging brands. Take retailer Fashion Nova’s success with influencer campaigns, or eyewear brand Warby Parker’s ubiquitous Instagram ads. But recently, social media’s usefulness has begun to wane,