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Distanced from the visual “noise” and perfectly positioned to grab shopper attention, floor graphics work extra-hard in-store.
Curated display and in-store interactions – those developed with the intelligence, mindset and eye of an art curator – will resonate and engage.
Webrooming, the practice of researching products online before buying them in-store, has all but become the new norm for today’s connected shoppers.
In-store shopping should be like going to an amusement park.
Everything I know about retail marketing I learned from my mother.
To say that one half of the brain drives creativity while the other handles analytical thought is grossly oversimplifying the complex work the brain does.
Attention retail marketers: “Let’s do a display” is not an idea. It’s a tactic.
“How did they do that?” This simple question takes the retail marketer to an entirely new level of creativity.
List making is a great first step in developing new ideas. The pressure is off, the pace is fast and the chances of failure are minimal.
You can’t force good ideas. But you can create opportunities for them to be born.