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Quoth the Maven, “There’s your store.”
"The close, authentic, singular, life-enhancing moment between shopper and brand will always be the heart of the successful retail pop-up.”
"If you just stay on your toes and think about how to do a thing, it's right there."
More talking, less stalking.
To create a real Shopper Moment, a brand must commit to thoughtful content creation through the incorporation of good storytelling techniques.