Bridging the Touch-Feel Gap with Pop-Ups
The smell of a fresh croissant. The feel of lush velvet. The strum of the guitar in a familiar song. Every day, the five senses transport our thoughts, impact our memories and create emotional connections. Driving our emotions and our
Counter Displays: 7 Design Lessons for POP Success
The objective of any point-of-purchase (POP) retail display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful POP display design is the result of a careful decision-making process that combines
New to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it might take to get that coveted store positioning and to debut in brick & mortar like a superstar.
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.
Shopper Education: Optimizing Customer Experience with POP Signage
The e-commerce battle between big-box stores and online-only retailers has driven customer expectations for the online retail experience to new levels. From personalization to speed of delivery, today’s shoppers expect a seamless and friction-free customer experience. The challenge for brick-and-mortar
6 Reasons Pop Up Experiences are Important
In today’s digital world, we can easily diminish the importance and power of the Pop Up physical interaction. This is especially true in retail. But for many products and brands with healthy online retail aspects, nothing beats experiential engagement. Many
5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. Retailers are leaning into in-store signage as a key strategy to engage today’s shoppers, along with store design and layout to product selection, and customer service.
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
Can Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative channels to shop, like thrift shops. Medallion explores the growing shift to thrift and how brand partnerships could help.
The Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might address the complexities of marketing this category in-store, overcoming labor shortages and supply chain problems.
Unboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores optimizing the gift-giving experience, keeping it from the heart and making them want for more.
The On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s right for you
In 2008, the retail world, at least in the U.S., faced multiple challenges on many fronts. As online buying began to grow with shoppers’ comfort with this channel, the pull of foot traffic from brick-and-mortar stores to the online experience
Retail Personalities: How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed in windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric, outfitted mannequins, and stapled lots of things
Reaching Today’s Digitally Burned-Out Consumer with Print Marketing
It’s hard to believe that our lives have been almost entirely digitized for eight months. Waking hours are spent in the same place (preferably in sweatpants), in front of the same screen, and a once-welcome routine now begs for change.
Pickup & Home Delivery: Marketing Opportunities in the Bag
The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as consumers have sought safer and more convenient methods of collecting their purchases.
CPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to draw attention to what’s fresh and unique, the goal is to
Airport Retail — How It Can Help Your Retail Operation Thrive
Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in
At Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter brand has generated nearly $8
Retail Renaissance: The New Golden Age of Brick-and-Mortar Retail
The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of the Great Recession and massive shifts in consumer
On Retail Time: The Power of People in the Pop-Up Experience
Episode Topic Description: In a growing landscape of experiential marketing initiatives, many can underestimate and sometimes completely overlook the power of people in connecting with your audience, elevating your brand, and successfully driving the pop-up experience. In today’s On Retail